Top Tier Golf

Client Objectives

Top Tier Golf needed a website that was fast, secure, and optimized for search — with a clean, minimalist interface built to be easy to navigate for golfers of every technical comfort level. The site was built with a minimal-framework approach, using largely vanilla HTML, CSS, and JavaScript to maximize performance, paired with a custom-built content management system for easy backend administration.

Target Audience

The site targets established golfers — primarily men and women in their 50s and above, many of them retired or earning $140K+ annually. These are golfers who are fully invested in their game but lack access to proper instruction, and are seeking certified PGA coaching to address specific problems in their play.

Competitive Landscape

Not included in the scope of this engagement.

Core Challenges

The previous site ran on a heavily bloated WordPress theme that suffered from poor performance and slow load times. Its branding felt generic and dated, its blog content was outdated, and inaccurate or confusing information across the site was undermining trust with potential leads. The redesign resolved each of these issues directly, while also meaningfully improving accessibility and SEO.

Success Metrics

Success was measured with tools like Google PageSpeed Insights for both mobile and desktop performance. Post-launch, we partnered with a third-party agency to monitor ad performance over a two-week period, which showed a meaningful decrease in cost-per-lead (CPL) and an increase in conversion rate (CVR).

Art Direction

Top Tier Golf gave us full creative autonomy over visual style and brand direction. After presenting mockups for client approval, we translated the approved designs into a fully functional, live front end.

Key Features

• Interactive map of all active golf school locations across the US
• Dedicated landing pages for each school location, including schedules and coaching staff
• A locations directory with cards for every school destination
• A pros page listing every coach and their assigned location
• A custom-built blog for school and coaching updates
• An About page highlighting the team and company background
• A booking form for prospective students, and a separate inquiry form for general managers exploring partnership opportunities

Tech Stack

LAMP, built with minimal frameworks. Vanilla JavaScript, HTML5, and CSS3 for optimal speed and performance.

Testing Approach

Tested across multiple browsers and devices.

Performance Benchmarks

Metric	Before	After
Core Web Vitals	Failed	Passed
Overall Performance	30	70+
Accessibility	60	100
Best Practices	60	100
SEO	70	100

The project was completed in two weeks. Post-launch, performance was tracked across Facebook Ads, Google Analytics, Google PageSpeed, and Microsoft Clarity, alongside internal tracking tools integrated through HighLevel's CRM and sales management platform.